The Kenya Information and Communications Act (KICA) further empowers the Board to; impose age restrictions to ensure that content which depicts or contains scenes that are rated as adult or are of the language intended for adult audiences are not aired during the watershed period (between 5am –10 pm) and to enforce the programming Code for the free-to-air radio and TV services by ensuring that all programme and non-programme matter, namely commercials, infomercials, documentaries, programme promotions, programme listings, community service announcements and station identifications are classified before they air
The High Court Rules on KFCB Mandate over Classification of Advertisements
The High Court has dismissed a petition filed by beer companies challenging the Board’s order requiring beer manufacturers to take alcohol advertisements out of the watershed period.
The ruling follows a temporary injunction in January this year in which KFCB obtained orders restraining beer companies from airing beer adverts during the watershed period, and that all audio visual adverts should be submitted to the Board for classification.
The companies went to the Constitutional Court to challenge KFCB’s mandate, including companies such as Kenya Breweries Limited, African Spirits Limited, and Safaricom.
The court has ruled that KFCB has the mandate in the law to and that all adverts must be submitted to the Board for rating and classification.
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• Examination and classification of films and posters to be done immediately as requested by cinema theatres
• Sensitization of the stakeholders and the public
• Examination and classifying films
• Carry out research on best practice in content regulation