Kenyan artistes under the Kenya Cultural Centre Association of Artistes (KCCAA) umbrella have vowed to embrace clean content and champion for moral values and national aspirations, and support the Board’s campaign on clean content.
The artistes who on Saturday January 6, 2020 converged at the Nairobi Film Centre (NFC) for prayers which was graced by the Kenya Film Classification Board (KFCB) Chief Executive Officer (CEO) Dr. Ezekiel Mutua, MBS, said that time has come to change the tide and focus on content that will market Kenya positively.
Speaking at the event, the CEO hailed the artistes for organizing the event which he said was timely and will revolutionize the creative industry positively urging them to use their talents to bring hope, inspiration and promote moral and national values.
Dr. Mutua pledged KFCB’s support to the creatives, noting that the Board is revamping the Nairobi Film Centre to create space for the artistes to showcase their talents for job creation in line with the Presidential Big Four Agenda.
While urging the artistes to focus on clean content and remain true to their calling of influencing society positively, the CEO revealed that plans are under way to establish a ‘Wall of Fame at the NFC to recognize and honour Kenyan creatives.
“There is money in clean content, most prominent and successful people across the world are drawn from the Creative Arts, entertainment and talent based sectors,” the CEO added.
Dr. Mutua said that KFCB is keen to promote youth talents and is partnering with the Ministry of Education (MoE) in the Kenya National Drama and Film Festival (KNDFF).
The KCAAA Chairperson Veronica Mwaura reiterated that the association will support the clean content campaign being spearheaded by the Board and champion for moral values, talent identification and nurturing.
Renowned comedians, artistes, thespians and media personalities among them Walter Mong’are alias Nyambane and Mdomo Baggy were present at the prayer day.