The Board’s Chief Executive Officer Mr. Ezekiel Mutua has expressed concern that the ongoing media coverage of demonstrations against Independent Electoral and Boundaries Commission(IEBC) includes elements that are against KFCB regulations on distribution of broadcast content. Addressing the media at a press conference held at KFCB headquarters earlier today, Mr. Mutua said that the Board is concerned that the nature of the content being aired from the demonstrations during the watershed period has the potential to socialize children and other impressionable groups into a culture of violence and disregard for the law. The CEO said that while it is not for KFCB to determine what media should or not cover, the Board has a legal mandate to ensure that what eventually airs on Television conforms to the the law. “Airing of gory images, bloodshed violent confrontations, including Police brutality must be done with a high sense of restraint to avoid glorifying illegal activities and anti social behavior,” he said. He added: “While the Board recognizes the fact that the Constitution guarantees Freedom of Expression, Freedom of the Media, freedom of Access to Information, demonstration, picketing , and petition, due care must be taken to ensure that the coverage does not cause further conflict”. The CEO urged the media to put the interests of the country ahead of everything else, saying the media holds the key to promoting national peace. “We call for calm as KFCB reaches out to regulatory agencies in Government and the media industry to find a way forward that will protect the interest of the country,” he said.