The KFCB CEO met Mr. Martin Masai and Angelica Ndinda – Managing Director and Head of Marketing respectively at Mbaitu FM and agreed to partner in championing moral values. KFCB will work with vernacular stations in the country to promote compliance with the Programming Code for Free-to-air radio and television services in Kenya. This partnership will seek to promote responsible reporting to avoid hate speech and incitement during the electioneering period.