The Kenya Film Classification Board (KFCB) Chief Executive Officer, Dr. Ezekiel Mutua, has pledged to support the ‘Firirinda’ singer Dickson Njoroge Munyonyi, whose song continues to gain popularity 35 years after its released.
Speaking during the ‘Firirinda’ re-launch concert cum fundraiser for ailing Munyonyi on Saturday 27th February 2021 at the Icon Gardens in Gatundu, Dr. Mutua stated that KFCB will support in re-launching the song. This is because the song promotes Kenya’s culture and traditions and is suitable for all ages.
CEO Dr. Mutua added that KFCB in partnership with the Kenya Copyright Board (KECOBO) shall ensure that the singer benefits from the song.
“We are working with KECOBO to ensure that Dick Munyonyi benefits from the ‘Firirinda’ song,” said Dr Mutua, adding that KFCB will support the re-launch of the song as part of supporting local clean content.
The KFCB CEO noted the need for Kenyans to celebrate their diverse cultures through clean film and music, stating that time had come to end the culture of celebrating musicians only when they are dead.
“As a Board, we shall promote and market the ‘Firirinda’ song because it speaks and promotes Kenya’s culture and tradition,” Dr Mutua said during the event that was organized by the Talented Musicians and Composers (TAMCO) Sacco.
At the same time, the KFCB CEO called on artistes to join Sacco’s if they want to fully benefit from their diverse talent and creativity.
Dr. Mutua who gave a personal donation of Ksh.100,000 (One Hundred Thousand Kenya Shillings) towards the singer’s medical kitty, expressed the Board’s commitment to support local talent.
He said the Board has initiated various interventions like the Sinema Mashinani Initiative aimed at identifying and nurturing talents as well as creating a platform for creatives to showcase their creativity for job and wealth creation in line with the Presidential Big Four Agenda.
“The Board takes pride in supporting local creatives to produce content that promotes Kenya’s culture and moral values and we are happy to offer our support to Dick Munyonyi,” Dr. Mutua said.
Dr Mutua was accompanied at the event by the Board’s officers and Clean Content Ambassadors.