The Kenya Film Classification Board Chief Executive Officer Dr. Ezekiel Mutua, has urged the media to exercise responsibility and adhere to the Programming Code in order to protect children from exposure to harmful content.
Dr. Mutua who spoke during the commemoration of the World Press Freedom Day organized by the Media Council of Kenya (MCK) on Monday 3rd May 2021, at the Nairobi Serena Hotel, said protecting children from exposure to harmful content is a collective responsibility.
The CEO noted that the media has a duty to ensure that its platforms are not used to disseminate unpalatable content.
He also urged the press to uphold integrity and professionalism, noting that the most powerful weapon for free and independent media is professional conduct and pursuit of truth in matters of public interest
Dr. Mutua was among panelists discussing the topic: “Media and Information Literacy as a Catalyst for Right to Information and Audience-Led Programming.
The Speaker of the National Assembly Hon. Justin Muturi presided over the event graced by other national and global Keynote Speakers.
This year’s World Press Freedom Day theme was, ‘Information as a Public Good’.