The Kenya Film Classification Board has today conducted a successful public sensitization program in Embu County, with a call on Kenyans to take issues of moral values seriously and respect for rule of law as the two have a role to play in determining the country’s future. Speaking during the event, organised in collaboration with the Kenya Police, the Board’s Chief Executive Officer Mr. Ezekiel Mutua observed that the continuing access to unrated film and broadcast content is undermining the country’s culture. The CEO took particular issue with the infiltration of foreign film content especially online, which he said is compromising the country’s moral values and culture, making it necessary for agencies to forge partnerships to minimize technological dangers. ‘Our culture is being undermined. We are not proud of our “Kenyan-ness”, even the positive attributes,’ he said, adding that the Board will reach out to other regulatory agencies such as Communications Authority of Kenya Media Council of Kenya to ensure compliance with regulations. Observing that the influence of some of the foreign cultures is breeding insecurity, Mr. Mutua said the best way to guarantee the country’s future, safety and security is to reclaim values. On content, the CEO said local content will be enforced, insisting that the content must espouse our cultural values and meet the 40 per cent threshold within the first year and 60 percent by 2018. He noted that by 2018 any licencee will be expected to reach at least 60 per cent of local content so as to reclaim culture and values.Â He said that from July KFCB will enforce the Programming Code, published by the Communications Authority of Kenya to ensure that every programme appearing on Television is rated according to age suitability. On his part, Kenya Police Spokesman Mr. Charles Owino said the Police will assist KFCB to enforce the regulations as that is their responsibility as a law enforcement agency.