The Kenya Film Classification Board on September 5, 2020 signed a performance contract for the Financial Year (FY), 2020/2021with the Government of Kenya through the Ministry of ICT, Innovation and Youth Affairs.
ICT CS Joe Mucheru presided over the signing at Teleposta Towers in Nairobi and lauded the Board for its relentless efforts towards creating a facilitative environment for the local film industry to survive the vagaries of the COVID-19 Pandemic.
During the contract period, the Board commits to monitor film and broadcast content on all media platforms with aim of protecting children against exposure to inappropriate content.
Further, the Board has committed to set aside funds from its FY 2020/2021 budgetary allocation to cushion Kenyan content creators and cinema theatre operators post Covid-19 as a support mechanism for the industry’s survival.
The Board will also direct funds towards payment of part of movie ticket prices to be distributed between the Cinemas and the Content Creators in a bid to encourage consumption of duly rated local content while at the same time provide income to the industry.
The Board further commits to, alongside the film industry, support other local industries through the “Buy Kenya, Build Kenya” initiative.
Additionally, the Board will also scale up its public awareness programs targeting content consumers with a view to promote Kenya’s culture and moral values and protect children from premature exposure to adult media content. It also commits to strengthen the adherence of the regulatory framework by taking legal action against vulgar content creators.
The Board remains committed to work with the National Treasury, the Ministry of ICT, Innovation and Youth Affairs as well as sister agencies in the Ministry for effective and efficient service delivery towards the goal of becoming a world class content regulator.
Speaking at the brief contract signing ceremony, KFCB Chairman Bishop Jackson Kosgei said the Board was alive to the challenges facing the industry players due to the COVID-19 pandemic and pledged the Board’s support in creating a special package for cushioning cinema operators and the creatives.
He also said that while the Board’s core business is content regulation, it will strive to support the creatives, especially the youth and vulnerable groups to stay afloat during the pandemic.
Also present at the signing were PS Jerome Ochieng, PS Esther Koimett, CAS Maureen Mbaka, an independent Director, Mr. Norman Magaya and the Board’s CEO Dr. Ezekiel Mutua.