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KFCB TO PARTNER WITH VETERAN BROADCASTERS IN EFFORTS TO PROMOTE CLEAN CONTENT​

KFCB TO PARTNER WITH VETERAN BROADCASTERS IN EFFORTS TO PROMOTE CLEAN CONTENT
The Kenya Film Classification Board (KFCB), Chief Executive Officer, Dr. Ezekiel Mutua, has pledged the Board’s commitment to work with the Association of Professional Broadcasters (APB) to identify and nurture talent among the youth.
Speaking as the Chief Guest, during the APB virtual inaugural members conference, on Thursday 6th August, 2020, Dr. Mutua also said that KFCB will partner with the veteran broadcasters to offer mentorship, training and promote moral responsibility in film and broadcast industry.
“We will partner with APB to create opportunities for networking, mentorship and welfare of the veteran and upcoming broadcasters, “he said.
The Board’s CEO, added, that through the Nairobi Film Centre (NFC), KFCB will work with the ABP to establish a Wall of fame that will recognize veteran journalists who have exhibited integrity.
Dr. Mutua urged ABP to play the role of mentoring the upcoming journalists to focus on development stories as well as give voices to the voiceless.
While, noting, that journalism is a calling, Dr. Mutua, urged the veteran broadcasters to use their voices and role as the watchdog of society to champion for clean content.
The CEO, also urged the media to focus on telling positive stories, noting that the fourth estate, is the cornerstone that shapes society.
“The media should continue shaping Kenya’s democratic space and give voice to the voiceless,” the CEO added.
On her part, APB, acting chairperson, Ms. Tabitha Mutemi, said the association will take pride in mentoring upcoming broadcasters and ensure professionalism in the industry.
She said ABP shall seek to appreciate veteran broadcasters for their service in the industry.
“As ABP, we shall strive to promote broadcasting standards in the country, we shall work with like-minded institutions in the industry like the Media Council of Kenya (MCK) and KFCB to ensure professionalism in the broadcast industry,” she said.