The Joint Institutional Service at Alliance High School attended by over 10,000 students was the highlight of our public sensitization campaign on the effects of media on moral values. This was part of the KFCB Media Literacy Program dubbed “You are What You Consume,” which is meant to empower the youth with information on how to make responsible use of the media, including the internet. It was gratifying to have Daddy Owen, Size 8, Mchungaji&Mtumishi, DJ Soxxy, Sammy Ondimu Ngare, Esther and Martin and a galaxy of other great artistes and speakers who graced the event and inspired the youth.